About Journey Trading
We're on a mission to master the coffee experience, creating authentic connections between coffee lovers, businesses, and the farmers who grow exceptional beans.
About Journey Trading
We're on a mission to master the coffee experience, creating authentic connections between coffee lovers, businesses, and the farmers who grow exceptional beans.
Our Story
Journey Trading Company began not as a business plan, but as a personal love affair with coffee. From Buenos Aires cafés to the streets of Paris, Normandy, and Mexico City, our founder experienced firsthand how coffee shapes cultures and communities.
In Latin America, he discovered the deeply artisanal, heartfelt approach farmers bring to their craft—worlds apart from the mass-market coffee chains. Over time, this passion turned into a journey from coffee enthusiast to connoisseur, driven by curiosity, experimentation, and a desire to create better experiences.
During the pandemic of 2020–21, the story took a new turn. What began as playful experiments with dark and medium roasts evolved into a realization: coffee didn't need sugar or milk to be enjoyable—it could be harmonized and balanced through thoughtful blends.
From Passion to Purpose
Friends and family soon gathered to taste each new creation, sparking a movement from consumer to producer. By 2024, with retirement on the horizon and a desire to share this passion with the world, Journey Trading Company was formally founded.
Inspired by entrepreneurs, guided by years of exploration, and validated by a simple idea—that coffee should be an experience, not a commodity—we set out to bring authentic, sustainable, and exceptional coffee to people everywhere.
Our Values
These principles guide every decision we make and every brand we build.
Authenticity
Staying true to the craft and the communities we serve, honoring traditional methods while embracing innovation.
Sustainability
Honoring the land, farmers, and future generations through ethical sourcing and environmental responsibility.
Excellence
Never settling for "good enough." Every bean, every blend, every experience crafted with uncompromising quality.
Innovation
Exploring new blends, methods, and technologies while respecting traditional coffee craftsmanship.
Community
Coffee as a bridge between people and cultures, fostering connections that transcend borders.
Partnership
Building lasting, ethical relationships with farmers, roasters, and clients based on mutual respect and shared success.
Our Journey
From coffee enthusiast to connoisseur, from experimentation to entrepreneurship.
Our Mission
To create exceptional coffee experiences that connect people, support sustainable farming practices, and build lasting relationships throughout the coffee community.
Our Vision
To become the most trusted name in coffee, known for quality, sustainability, and authentic experiences that enrich lives.
Leadership Team
Our experienced leadership team brings together decades of expertise in brand building, operations, technology, and customer experience.
Meet Our Team